The goal was to create a food service identity and product design from scratch, to launch the product on Kickstarter. Solution: Cook for Me is a brand that delivers healthy and custom-made food. Rather than opting for a typical healthy look, I took inspiration from the boldness of fast-food brands and developed a custom typeface to signal playfulness and maximize appetite appeal. In a simple and impactful manner, it complements the bold color of the packaging, making the brand stand out in competitive retail environments.