The Flatiron Room

The Flatiron Room is a classic gathering place in NYC offering over 1000 whiskeys, bourbons, single malts, cocktails, live jazz & food.

Menu concept

Layout design

Product photography

Illustrations

Typography

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The challenge was to create a new concept and layout design for an endless collection of whiskey in the Flatiron Room. Using only b/w color. Solution: Inspired by the traditional old whiskery in Great Malvern in the UK. That helped me to bring and designed a classic look menu with unique pop-up pages. So, the menu would actually come alive. I aimed to create a brand identity that would blend in with the chic interior of the restaurant. That would empha- size the strong and diverse whiskey menu. Using a neutral color palette with elements of gold, I created a series of whimsical illustrations that were applied on some pages. The menu became informative and positioned The Flatiron Room as an authority of whiskey.

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