The task was to build a logo, label design, and visual identity that will position Drew Provisions, match their audience and show high-quality products, and increase revenue. The idea was to make it like a parcel, that's why I used stamps and different things to support it. Solution: The concept is based on an image of a squirrel that conveys the lightness, optimism, and energy of a new day. Fruits and plants correlate with the basics of a healthy lifestyle of the main character and focus on the natural ingredients.